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Complete Shopify Integration Guide

Learn how to seamlessly integrate Track Feedbacks with your Shopify store for automated feedback collection.

Updated January 18, 2024
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Complete Shopify Integration Guide

Learn how to seamlessly integrate Track Feedbacks with your Shopify store for automated feedback collection.


Complete Shopify Integration Guide

Integrate Track Feedbacks with your Shopify store to automatically collect customer feedback after every purchase.

Integration Benefits

  • **Automatic Trigger**: Surveys sent based on order status

  • **Customer Data Sync**: Access to order and customer information

  • **Seamless Workflow**: No manual intervention required

  • **Real-time Updates**: Instant feedback collection
  • Integration Steps

    Step 1: Install the Shopify App


    1. Visit the Shopify App Store
    2. Search for "Track Feedbacks"
    3. Click "Add App" and authorize permissions
    4. Complete the initial setup wizard

    Step 2: Configure Webhook Settings


    1. In Track Feedbacks dashboard, go to **Settings** → **Integrations**
    2. Click **"Shopify Settings"**
    3. Configure these webhooks:
    - Order Paid
    - Order Fulfilled
    - Order Delivered (if using shipping tracking)

    Step 3: Set Survey Triggers


    Choose when to send surveys:
  • **Immediately after purchase**: Good for digital products

  • **After fulfillment**: Standard for physical products

  • **After delivery**: Best for customer experience surveys

  • **Custom delay**: Set specific timing (e.g., 7 days after delivery)
  • Step 4: Customer Data Mapping


    Map Shopify customer fields to Track Feedbacks:
  • Customer Name → Survey Personalization

  • Email Address → Survey Delivery

  • Order Details → Survey Context

  • Product Information → Targeted Questions
  • Advanced Configuration

    Order Status Filtering


    Only send surveys for specific order statuses:
  • Paid orders only

  • Fulfilled orders only

  • Exclude cancelled/refunded orders

  • Filter by order value (e.g., minimum $50)
  • Product-Specific Surveys


    Create different surveys based on:
  • Product categories

  • Product collections

  • Price ranges

  • Vendor/supplier
  • Customer Segmentation


    Target specific customer groups:
  • First-time vs. returning customers

  • VIP customers (high lifetime value)

  • Geographic segments

  • Purchase behavior patterns
  • Testing Your Integration

    Test Checklist


  • [ ] Place test order in your Shopify store

  • [ ] Verify webhook triggers correctly

  • [ ] Check survey is sent to correct email

  • [ ] Confirm customer data appears in dashboard

  • [ ] Test on different order statuses
  • Common Test Scenarios


    1. **New Customer Purchase**: First-time buyer workflow
    2. **Returning Customer**: Existing customer experience
    3. **Multiple Items**: Order with various products
    4. **Digital Products**: Immediate delivery items
    5. **High-Value Orders**: VIP customer treatment

    Troubleshooting

    Webhooks Not Triggering


    Issue: Surveys not being sent automatically

    Solutions:

  • Check webhook URLs in Shopify admin

  • Verify webhook permissions

  • Test webhook endpoints manually

  • Contact support for webhook logs
  • Customer Data Missing


    Issue: Survey lacks order/customer context

    Solutions:

  • Verify field mapping configuration

  • Check Shopify API permissions

  • Ensure customer consent for data sharing

  • Update integration settings
  • Duplicate Surveys


    Issue: Customers receiving multiple surveys

    Solutions:

  • Check for duplicate webhook configurations

  • Implement survey frequency limits

  • Review order status filters

  • Set up deduplication rules
  • Best Practices

    Timing Optimization


  • **B2C Products**: 7-10 days after delivery

  • **B2B Products**: 14-21 days after delivery

  • **Digital Products**: 24-48 hours after purchase

  • **Subscription Products**: Monthly check-ins
  • Survey Frequency


  • Limit to one survey per customer per month

  • Prioritize high-value orders

  • Exclude customers who recently left feedback

  • Respect unsubscribe preferences
  • Data Privacy


  • Comply with GDPR/CCPA requirements

  • Obtain proper consent for data collection

  • Provide opt-out mechanisms

  • Secure data transmission and storage
  • Advanced Features

    Multi-Store Management


  • Manage multiple Shopify stores from one dashboard

  • Store-specific survey templates

  • Consolidated reporting across stores

  • Brand-specific customizations
  • API Access


  • Use Shopify GraphQL API for advanced queries

  • Custom webhook handling

  • Real-time data synchronization

  • Custom field mapping
  • Monitoring and Optimization

    Key Metrics to Track


  • **Integration Health**: Webhook success rate

  • **Survey Delivery**: Email delivery rates

  • **Response Rates**: Customer engagement

  • **Data Quality**: Complete customer profiles
  • Performance Optimization


  • Monitor webhook response times

  • Optimize survey sending frequency

  • A/B test survey timing

  • Analyze customer feedback trends
  • Support Resources

  • **Integration Help**: Schedule a free consultation

  • **Technical Support**: 24/7 chat and email support

  • **Developer Documentation**: Complete API reference

  • **Community Forum**: Connect with other merchants
  • Your Shopify integration is now complete! Start collecting valuable customer feedback automatically with every order.

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